Now it is time to set your Metadata. Metadata refers to your Page Titles, Page Descriptions and Keywords. For each Static and Dynamic Page you should edit your metadata and make sure to fill out the metadata completely. Page Titles should include 1 or 2 keywords but keep with in the 70 character limit. Page Descriptions should be unique for each page and keep with in the 156 character limit. Going over the character limit is not advised and in some cases can hurt your on-site SEO. Remember to be informative yet to the point with your Page Descriptions. For Keywords make sure to Select 1-21 Keyword for your Home Page. Try to not exceed the 21 keyword limit for any web page (static or dynamic). Select 5-7 Keywords for each Targeted Page. See Website Competition and Keyword Research for more Keyword information.