Website Competition and Keyword Research

Website Competition and Keyword Research

Keyword Research and How to Select your Targeted Keywords

Selecting your Keywords is an important part of website optimization. Staying with in Google Webmaster Guidelines and not Keyword Spamming is more important now more that ever since the Google Penguin updates. Your website can get penalized when you populate your meta data (or onsite keywords) with unrelated keywords. Remember when you are selecting your website keywords its important to use keywords that directly focus on your targeted audience. Its important to select keywords that are related to your websites category. Here are 3 ways to Target your Keywords:

Targeting your Keywords

  1. Selecting your Primary Keywords – For example, if your website is about “party rentals” then your keywords would want to relate to “party rentals” or the actual rental products you have available like: “jumper party rentals” or “chairs party rentals”.
  2. Selecting Supporting Keywords – For example, select keywords that help support your primary keywords. If you primary keyword is “party rentals” then try using supporting keywords like: “best party rentals” or “kids party rentals”.
  3. Selecting Long Tail Keywords – For example, long tail keywords are an extended version of the primary keyword and are more specific. Long tail keywords are keywords that use your primary keyword but also use supporting or geo-targeted keywords to be more direct or specific. If your primary keyword is “party rental” then a long tail keyword would be “best kids party rental” or “party rental kids balloons” you can also use geo-targeted keywords in your long tail keywords such as “party rental san diego” or “best party rental California”.
  4. Selecting your Branding Keywords – For example, if your Brand is “Mike Smith Party Rentals” you want to select some keywords that represent your Brand Name: “mikes smith rentals” or “mike smith party rentals”.
  5. Selecting your Geo-Targeted Keywords – For example, geo-targeting your keywords will define the geographical locations in which you want your website to rank for in the search queries. This is important for keyword selection but this is extremely important if you are a local business. Make sure to include the states, cities and or counties you want your website to be found in the search queries: “mikes party rentals san diego” or “mikes party rentals san diego ca” or “mikes party rentals 92014”.

Its important to remember to add in Primary Keywords, Branding Keywords as well as Geo-Targeted keywords when performing keyword research. Use the Google Keyword Planner tool to measure your keywords global and local competition as well as view the amount of searches your keyword receives. Use this data to select the keywords that you want to target.

Finally remember to select your keywords that best represent your company, product and or service. Stick to Keywords that are related to your website category only. And remember to also think as the “website user”. Pretend you are searching for your own product or service, how would you approach searching online? What keywords would you use to find your product or service? Apply that thinking when selecting your keywords and target for the “website user”. Think as one of your clients and you will be able to simplify your keyword selection.

Keyword Rules to Follow:

  • Select 1-21 Keyword for your Home Page. Try to not exceed the 21 keyword limit for any web page (static or dynamic).
  • Select 5-7 Keywords for each Targeted Page. This means for each page, besides your Home Page, that you want to rank for in the Search Engines.
  • Always check your keyword data at Google Keyword Planner tool before selecting your keywords.

Keyword Researching Resources

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Article is written by Brandyn Garske of Nine0Media

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