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Web Design, SEO, Social Media (858) 212-3690

Quality Content, Social Media Management and SEO Tools

What is more effective for SEO, SEO Tools, Quality Content or Social Media

I had a client ask the other day about using SEO Tools for reporting. This was an interesting conversation and for the first time I was able to show a client and introduce them to the world of SEO Tools and which ones are useful and which SEO Tools that are more “Phishing” for you to buy their SEO products and services.

The first SEO Tools I would recommend using would be Open Site Explorer. I would recommend using Open Site Explorer if you are to start to read and perform on-site SEO reporting. SEMRush is another good tool to use and might give more on-site analysis.  (more…)

Quality Content, Social Media Presence and Positive Reviews can Keep you Above The Rest

The Importance of Social Media Management

It’s a fact that that there has been some turbulence when it comes to the Google algorithm updates lately. Mozcast displays this well with a Temperature reading and displays the turbulence with temperature fluctuation. Make sure to bookmark that and keep them on your daily radar. Mozcast is very accurate and a great resource. (more…)

Domain Name Policy Changes

Have you heard the news yet? Get ready to start saving your money back to buy a ton of new domains as the race is on January 12th, 2012. The reason? Well, you know dot com, dot net, and dot whatever right? The correct name is TLDs or top level domains. So, this means you find your domain name you want and dot com is not available you try for dot net as people really pay attention to your domain name. That is the part in front. Like tacos dot com. You will try to get as close as you can to the original dot com name for competition. Get ready to throw that out the window and hold on tight!!

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Policy Changes to Take Effect Jan. 2012

According to ICAN, the people that makes the rules and tells all of us what to do with how we can use them, buy them, renew them, and so on they are going to loosen things up. This is going to make Internet history! How would you like to snag brand new TLDs like your daughter or son’s name? What about being the most famous restaurant or celebrity chef in the world?

This is going to be called gTLDs. It was announced three years ago and now it is officially going to be accepted starting January 12th to April 12th only. If you are a real business, a city, (not sure about country or state), or an organization (think Blue Cross, Red Cross, etc.), jump on the band wagon. If they are approved, you will be operational by the late part of 2013.

So get ready for Facebook dot Facebook not dot come. Or how about Hooters dot Hooters? If you could own like your own name, dot com, dot net, and your own country. You could have that market locked so freaking tight and become worth millions overnight!

By: Brandyn Garske

SEO and Social Media Growth in 2010

Can you say Facebook, LinkedIn, Groupon, and YouTube in the same sentence? How SEO and social media grew in 2010 made Internet history, global history offline, and anything else you can think. When we all want to hang with our friends and family, Facebook and MySpace were great ideas, at the time.

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How SEO and Social Media Grew

But, businesses got street smart. In a blink of an eye, things changed. If you did not move fast enough as a social media avenue, you got left behind. MySpace is still there, but Facebook now rivals Google! Facebook never had a clue what they started and they allowed it to happen. The rest as you can say his history! Give the people what they want and they did! If they did not find what they were looking for, they would go elsewhere.

With SEO or search engine optimization, this was the catalyst to backlinks. No longer having to worry about promoting a product or a service anymore the traditional way through search engines and also paying for clicks, changed the way we all do business.

We can go make a Fan Page on Facebook or even pay to advertise or even leave our link to our website in our profile or anytime we send an email. That is the definition of a backlink. An article can be written and submitted to article directories, our link is hidden in a keyword, and the person just clicks on the link and checks things out. They also can share their wonderful find with everyone by hitting the Facebook button or any other social media site button.

LinkedIn was designed for business and it is great if you have never checked it out. There is no worry about mixing your personal with your business as it is designed for business. YouTube was bought by Google in case you missed the news. But, it is no longer just designed for fun. Businesses are smart. Make a video and grab their attention, click on the link, and buy! Another cool way for backlinks! Also, subscribe to their channel and newsletters for more information.

There are many knock offs now but do not let that deceive you. Groupon was ingenious and look how much it is worth now! Everyone is begging to own it as we speak! What will SEO and social media do for 2012?

By: Brandyn Garske

SEO in 4 Basic Steps

Do you want to find profitable Niches and use the same SEO Keyword Research Tool as Internet Marketing Ninja’s? Do you want to drive traffic to your website? Are you looking for quality Organic traffic? If so, then here are 5 Things you should know about Keyword Research tools.

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White Hat SEO Techniques

Search Engine Optimization can be performed in many different ways. The basic White Hat SEO techniques begin with good website content and the proper code.

First, all web pages need a Title and a Description that explain the website as well as all products and services. All images on your website need to have Alt tags and all Alt tags should match the saved file name. One of the most important parts is that all Keywords need to be placed on each page that you want to rank. Each page can have its own unique set of Keywords. Also, It is good practice to never set more than 21 Keywords or phrases per webpage.

Second, selecting the correct Keywords can be very difficult. Keywords are selected with many conditions set in place. It is good practice to use a Keyword Generating Tool that will show you the Competition for that Keyword or Phrase. Also, you always want to be able to view that keyword or phrases Local and Global Searches. This will help you determine which keywords will work best for the target audience.

Third, you can select different Keywords for all ranking pages. This means that you should select Keywords that are appropriate for the corresponding webpage. This will help target an audience for that individual webpage.

Fourth and finally, you want to do research on the correct Keywords for your website. For example, Long Tail Keywords are great for targeting a Local audience and negative Keywords can help with ranking and website competition. Try to select Keywords that relate to your website and always try to use Keywords that focus on your Niche Market.

So for your best results in Search Engine Optimization, use a Keyword Research Tool to make your SEO count! Remember that using the incorrect Keywords can damage your search engine rankings. Using the correct Keywords can ONLY improve your website ranking and website quality!

By: Brandyn Garske