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The Importance of Social Media Management

It’s a fact that that there has been some turbulence when it comes to the Google algorithm updates lately. Mozcast displays this well with a Temperature reading and displays the turbulence with temperature fluctuation. Make sure to bookmark that and keep them on your daily radar. Mozcast is very accurate and a great resource. (more…)

How to Migrate a WordPress Website to a New Host

How to Migrate a WordPress MySQL Database and Transfer a WordPress Website to a New Host

First Step in the WordPress Website Migration is Back up Database of the existing WordPress Website (MySQL Database). To keep this simple, We will refer to this Website as “Website 1”. Create a destination folder for the Database Backups on your Server that you will Designate as your Backup Folder (ie. DB_Backps). Now go to the Hosting Control panel (on Website 1), and find where you can edit the MySQL Database and create a backup of the WordPress Website you are wishing to Migrate. Make sure to record all Database Backup Host Locations, Host user names and as well as passwords. Now FTP into your Server and confirm the Database Backup file. Once the Database File is created and confirmed, you can now begin to remove all Website files from “Website 1” as well as the Domain Name Folder on the Server. Make sure to access your Control Panel and take down the current website Folders.

Now you can Point the New Domain Name (A Record) and Name Servers of “Website 1” to the New Server Location (we will refer to as “Website 2”). Once Name Servers have populated then you can create a destination folder for the WordPress Install (normally named after the domain name). Install the most updated version of WordPress to this Folder. Make sure to create the Installation Location that you will remember, I recommend installing off the root/ directly off the Root Domain and NOT behind a sub-domain Folder. This will allow the WordPress Engine to be the Primary Engine for your Home Page as well as Website.

Once a Fresh (Most Recent) version of WordPress is installed on the New Server, you can then start to import/restore the Database. Create a “/d_b_backups” Folder off the Site /Root. Upload the “Website 1” Database (that you backed-up earlier). Make sure to Create a New Database in MySQL, then Restore the “Website 1” Database over the New Database (make sure to record all Database connection information here).

Final Steps, you will need to FTP into the New Site “Website 2” WordPress Installation and pull down the “wp-config” and “wp-config-sample” files. Here you will be editing the Database connection. This is where you will Edit the Host Location, Host Name, User Name and Password for the Restored MySQL Database connection. These 2 files (WP-Config and WP-Config_Sample) speak to the Database so this is where you need to Edit in the New MySQL Database connection information.

Once the Database has Restored, Type the Domain Name into a Browser and your Website will be completely migrated over to your New Host/ New Server.

If you are running into any errors, like a “Database Can Not Establish Connection Error”, double check your wp-config and wp-config-sample files and make sure you have entered the Correct Credentials and Host Location. If you need further assistance, I found this Video online, this is a Helpful Tutorial as well.



Google+ for Every SEO Strategy

Is Google Forcing Marketers to have to use Google+ with in Marketing and SEO Strategies

Is Google really forcing Marketers to create a Google+ Strategy for SEO? From what we are seeing here at Nine0Media, Yes they are! Rand Fishkin of SEOMoz also demonstrates a few good points that would lead us to think, the big G “Google” is forcing Marketers and SEO strategists into creating, and consistently posting to a Google+ Account or Page. One great example that Rand provides is the search results provided when you search his name (Rand Fishkin), directly under his Name is his Google+ Account Link as well as his most recent Google+ Posts. This is a VERY interesting Video provided by SEOMoz and if you are in Marketing or SEO, this is a MUST SEE!



Nine0Media web development and design, SEO and SEO Consulting in San Diego #WebConsultants #Nine0Media.

Google Page Rank

I have been asked a lot lately how much importance I place on Google Page Rank. I have to admit, lately I do worry less and less about my Page Rank. If you are providing any type of Backlinking (which is highly frowned upon by Google and not condoned here at Nine0Media) then your Page Rank holds as much importance as your Backlink. SEO Moz says it best here in this Video.



Web Design and Development in San Diego by Nine0Media.

WordPress Web Design Tips – Using Shortcode

Nine0Media WordPress Design Tips – Using Shortcode

Once you have chosen your WordPress Theme and you are ready to start to add your Content, take a minute to review your WordPress Themes Shortcode. I personally use “Text” view when developing Pages or Posts, but if you are a “Visual” view type of Developer then WordPress has made the Shortcode available in the Visual Menu. When in Visual View, Click on the Shortcode Icon in the Gray Menu bar and you can see some of the many options available for your WordPress Theme. Some options may include; 2 Column, 3 Column, Elements, Tabs and even Video or Audio. Utilizing these Shortcode can dramatically increase your Development time and keep the Uniform look of the Theme. A great tip is to add the Sample Data for the Theme and see where the Original Designer utilized the Shortcode and how did they implement the Shortcode with in the Page or Post.

As a WordPress Developer here in San Diego, I have came across some Websites that have been developed by designers that are not using the Shortcode acailable to them within the WordPress Theme. Using Shortcode can save you Development Time which in return you can pass the savings onto your Client and everyone loves Savings!

This has been a WordPress Web Design Tip form Nine0Media, Grand-masters in WordPress Website Design and Development.


How Can the Right Website Design Benefit You

How can a Website Design by Nine0Media Can Benefit You

You need to use web design San Diego CA services when having a professional-looking site matters. One of the major reasons why many choose professional assistance for a website is because generating traffic is so vitally important. The right site will have a major impact on customers’ impressions of your company, and will motivate them to keep visiting your site. Since your site is so vital to the way you do business, you want to use our services to make sure that you’re getting the most out of your website.

Improved-IlluminationGood web design San Diego CA companies will put every effort into making sure that your site gives visitors a good impression of your business. After all, this is often the first interaction that potential customers will have with your company. You want to make sure that all of the necessary information is presented in a way that’s accessible, and entices visitors to become customers or clients. A nice layout, attractive images and well-written text are a winning combination.

One of the most important parts of web design San Diego CA is making sure that your site is optimized to be easily found. There are a lot of good websites out there that simply aren’t getting the traffic that they need. A good designer will make sure that your site is properly optimized from the start, so that you don’t have to worry about whether your site will be found easily. Some of the techniques that you can expect an experienced web design San Diego CA to use include text with several paragraphs, good keyword usage, and relevant headers.

Cole-CanvasSocial media also plays a major role in current web design San Diego CA services. Most companies have realized the importance of using Twitter, Facebook and other social media sites to promote their business. It can be a bit difficult to learn all the ins and outs of using social media when you’re trying to handle other aspects of running your company. You’ll be able to connect with a broader customer base when you take advantage of social networking.

Experienced web design San Diego CA professionals will work with you to make sure your company is represented in the best way possible. Your visitors will be able to get the information that they need, as easily as possible. Most Internet users prefer to do business with companies that have good websites, so you have nothing to lose from using web design San Diego CA.

By: Brandyn Garske

Top Trending Topic on Twitter #SEOpub

Trending Topic on Twitter #SEOpub

There was a great Trending Topic on Twitter today, #SEOpub was talking about Link Building vs Link Earning. With Link Earning you need the unique valuable content that the reader then feels they would like to share. Link Building can be done by continuously promoting your content. I personally feel the more “natural” approach of Link Earning holds more merit with the powerhouse Google, but i could be wrong. What do feel is more effective, Link Building or Link Earning?

seopub

Check out #SEOpub Chat as well as Follow Nine0Media on Twitter for more on this Topic!

By: Brandyn Garske


Google Knowledge Graph and the Importance of Social Signals

Here we go again! Google’s one-and-only Matt Cutts has made some socking announcements at the SES Conference in San Francisco recently. The fact of the matter is, if you thought you have seen the worst of Penguin Updates (Penguin 3.9), get ready for a new roll of updates! Matt quotes, “the hotly awaited Penguin refresh is due out imminently!”. So what will it be this time Big G? Will we see a seismic shake down of “Low Quality Content Sites”, or will we awake to a massive PR drop? Will this be Penguin 4.0, or will the Google Knowledge Graph play a factor in these updates?

Another question buzzing around the SEO world is the Focus on Social Signals? Since we all know that Google has announced the recognition and relevancy of Social Signals, will we see the Big G make a move from a search engine to diverse content provider? When Matt Cutts was asked, “what does the Knowledge Graph do?”, the reply was, ” It allows users to run searches for people, places, or things that Google has stored in its database. This could range from heavenly bodies to far off vacation spots, historical events to upcoming movies, and everything in between”.

What really confuses me about the Social Signals and the implementation of the Google Knowledge Graph, is that if Google intends to expand, redefine and provide deeper content for your searches, and Google has admitted the relevancy of Social Signals, then are they almost forcing us to Google+?

Is Google forcing users away from the “Organic Results” and solely focusing the user on “Suggested Results”? IF that is the case, then how will Google pull the sugested results? Not from Facebook, Google is blocked from accessing Facebook’s internal database and can not crawl Facebook Pages. Nor can Google crawl the Pages of Twitter due to Twitter is a private service and can cancel a user account at any time. What other Social Media source is left, oh that’s right, there is always Google+………..

So what will we see in the next few weeks? Will Social Signals play a huge impact on the awaited update, or will will the Google blow us away with something totally new?

(Reference SiteReference.com – http://site-reference.com/articles/cutts-reveals-slew-of-google-changes-at-ses-conference/)

(Reference Matt Cutts – Google Webmaster Blog – http://googleblog.blogspot.com/2012/05/introducing-knowledge-graph-things-not.html)

By: Brandyn Garske


More SEO with Less Money

Whether you have a large business or small, SEO should be an integrated part of your business strategy. With regards to marketing strategies SEO is one of the greatest. Properly implemented SEO will help your become successful.

The thoughts of SEO being expensive, is leading business owners to second thoughts because of budgetary restraints. Nine0media has good news – SEO executed properly can be affordable.

We have put together a small list on how to save money on implementing an SEO strategy.

1. – Goal Setting. Like the old saying goes “You don’t plan to fail – You fail to plan”. Make sure you develop a plan. This is the first step, what are your company goals and what do you expect to achieve with SEO. The plan will set the direction in which your company will go. Some SEO indicators will include, social networking sites, brand mentions covering links to name just a few.

2. – Proper Key-wording. In order to maximize your online website visibility and the way more people will access your website, you need to target a group of clients or a niche, this in turn will facilitate your ability to come up with the proper key words or tags. By matching the keywords or tags based on your customers behavior and specific needs you can maximize your website’s visibility.There are also various other methods to increase your and/or maximize your keyword research using various tools, and competitive keyword research.

3. – The social media advantage . With social media you’ll be able to put your company in front of millions of potential customers through social media participation. Opening a Facebook or YouTube account is easy and enables you to promote your service or product economically. This tool can be used to gather feed back, create awareness, collect suggestions, and respond to customer needs, through behavior to strengthen your business. Social media presents many opportunities, such as advertising to your target, link building and many more.

4. – Build your Website, speak through your Blog. Take advantage of SEO by building your home base(s) One where you package all your company’s products or services easily accessible to the public. The other where you successfully produce good content material and interact with your customer(s).
No. five – Guest posting . This is one way to to get free links. Other wise known as “Link Juice” this is a Google approved way to help your site to rank well. Choose other related sites, and the more you guest post the more free powerful links you can get.

Take your business to the next level by incorporating these strategies.

By: Brandyn Garske


Backlinks versus Social Signals

Are Backlinks still relevant or are Social Signals taking over?

Well it’s no surprise that Matt Cutts (Google’s Head or Search Spam) was hit with the big question, “Do these Links still work?” when interviewed by Danny Sullivan at the SMX Advance 2012.

backlinks

The Question proposed to Matt Cutts was, are Links still relevant or are Social Signals becoming the new BackLink? Matt replied with a great analogy on how large space is and how the largest data source in the world, (The World Wide Web), can only take up a very small amount of space in relation to how much Data is truly out there or yet to be created. Matt then explained that yes Social Signals are very important and there importance is increasing, yet the Link is still very alive and active and it is way too early to exhaust the importance of the “Link”. This was a great interview by Danny Sullivan and worth taking a look at.

I feel there are may different takes you can have on the response from Matt Cutts. I do feel that he is correct, there is so much Data out there and Links have been such an important part of bringing that Data together and Linking related information. It would be hard to imagine that all those “connections to data” or “Links” can just fade away over night. Matt Cutts did say that he can see the relevance of a Social Signal becoming more important than a Link in about 10 years, but for now don’t exhaust the importance of the link.

This question of Links versus Social Signals has been on my mind for some time now. I don’t think that Google or any of the Big 3 Search Engines will announce any time soon that Social Signals are the new form of a Quality Backlink, but from the research and expierenments that I have been perfroming, Social Signals are for real and do hold an extreme amount of relevance in increasing search engine positioning. Social Signals will NOT take you to page 1 Google over night, those days are gone, but with Microdata becoming a huge factor in the new Google Knowledge Graph, maybe having multiple Social Media accounts can increase your Microdata and in turn increase your Website importance to Google…….just a theory, but food for thought.

By: Brandyn Garske