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From Panda 25 to Penguin 2.0, SEO Spam-Fighting and the Effects

Has your Website been effected by Panda #25 and or Penguin 2.0 Google Algorithm Changes?

On March 14th 2013 we got to see Google’s last Panda update before Panda would be integrated into the core Algorithm. Effects from this role out were seen almost instantly with some websites seeing up to a %40 hit in traffic.

On May 21st 2013 we Google released a Domain Crowding update that reached very deep into the SERPs. This update effected websites as deep as Page 2 and 3. If you were hit with this update you noticed your website to instantly disappear form the Top 100. As a reverse effect, we at Nine0Media noticed our clients climbing in the SERPs, possibly due to competition being “Spammy” and eliminated from Google Top 100. This is just more proof that if you practice White Hat Organic SEO Techniques you will stand a better chance against Algorithm Updates and future Knowledge Graph refreshes.

On May 22nd 2013 we were hit with the 4th Penguin Update, Penguin 2.0. This update came with a lot of hype, but in reality turned out to be moderate compared to earlier Penguin Updates. Matt Cutts of Google states; “the new generation of tech should better stop spam.” With this statement coming from the Head of Google’s Spam fighting division we can almost be certain that websites that we not in compliance to Google Webmaster Guidelines would be effected in one way or another. This is the next generation of Spam-Fighting and the New Penguin 2.0 technology seems to be powerful and is really cleaning up. Some effects from this update were very apparent and some sites reported a significant page positioning loss as well as up to %33 traffic loss. Once again, once such a strong and powerful update it released, your normally see the “Spam” sites disappear and your ‘Quality Content” driven websites start to gain traction in the SERPs. With Bing following close to the Google Index, you can see the negative and positive effects with in Bing as well, just not as dramatic.

IF you were effected at all from these recent “May 2013” Google updates its important to remember some simple facts:

  • Make sure to provide Quality Content for your Users
  • Always Copyscape your content just to make sure there is no Duplicate content
  • Be aware of the ever changing Google Webmaster Guidelines
  • Refrain from over Linking, or Refrain from Linking at all, Quality Content should be powerful enough on its own
  • Practice White Hat SEO techniques and get back to the Basics
  • Remember Website Structure is HUGE and can make a significant difference in the Algorithm updates to come

At Nine0Media are here to help educate and inform our readers and clients. Please feel free to contact us at Nine0Media for an further information on current Google Algorithm updates or and what can be implemented to help with future Knowledge Graph and Algorithm updates to come.

How to Migrate a WordPress Website to a New Host

How to Migrate a WordPress MySQL Database and Transfer a WordPress Website to a New Host

First Step in the WordPress Website Migration is Back up Database of the existing WordPress Website (MySQL Database). To keep this simple, We will refer to this Website as “Website 1”. Create a destination folder for the Database Backups on your Server that you will Designate as your Backup Folder (ie. DB_Backps). Now go to the Hosting Control panel (on Website 1), and find where you can edit the MySQL Database and create a backup of the WordPress Website you are wishing to Migrate. Make sure to record all Database Backup Host Locations, Host user names and as well as passwords. Now FTP into your Server and confirm the Database Backup file. Once the Database File is created and confirmed, you can now begin to remove all Website files from “Website 1” as well as the Domain Name Folder on the Server. Make sure to access your Control Panel and take down the current website Folders.

Now you can Point the New Domain Name (A Record) and Name Servers of “Website 1” to the New Server Location (we will refer to as “Website 2”). Once Name Servers have populated then you can create a destination folder for the WordPress Install (normally named after the domain name). Install the most updated version of WordPress to this Folder. Make sure to create the Installation Location that you will remember, I recommend installing off the root/ directly off the Root Domain and NOT behind a sub-domain Folder. This will allow the WordPress Engine to be the Primary Engine for your Home Page as well as Website.

Once a Fresh (Most Recent) version of WordPress is installed on the New Server, you can then start to import/restore the Database. Create a “/d_b_backups” Folder off the Site /Root. Upload the “Website 1” Database (that you backed-up earlier). Make sure to Create a New Database in MySQL, then Restore the “Website 1” Database over the New Database (make sure to record all Database connection information here).

Final Steps, you will need to FTP into the New Site “Website 2” WordPress Installation and pull down the “wp-config” and “wp-config-sample” files. Here you will be editing the Database connection. This is where you will Edit the Host Location, Host Name, User Name and Password for the Restored MySQL Database connection. These 2 files (WP-Config and WP-Config_Sample) speak to the Database so this is where you need to Edit in the New MySQL Database connection information.

Once the Database has Restored, Type the Domain Name into a Browser and your Website will be completely migrated over to your New Host/ New Server.

If you are running into any errors, like a “Database Can Not Establish Connection Error”, double check your wp-config and wp-config-sample files and make sure you have entered the Correct Credentials and Host Location. If you need further assistance, I found this Video online, this is a Helpful Tutorial as well.

Google+ for Every SEO Strategy

Is Google Forcing Marketers to have to use Google+ with in Marketing and SEO Strategies

Is Google really forcing Marketers to create a Google+ Strategy for SEO? From what we are seeing here at Nine0Media, Yes they are! Rand Fishkin of SEOMoz also demonstrates a few good points that would lead us to think, the big G “Google” is forcing Marketers and SEO strategists into creating, and consistently posting to a Google+ Account or Page. One great example that Rand provides is the search results provided when you search his name (Rand Fishkin), directly under his Name is his Google+ Account Link as well as his most recent Google+ Posts. This is a VERY interesting Video provided by SEOMoz and if you are in Marketing or SEO, this is a MUST SEE!

Nine0Media web development and design, SEO and SEO Consulting in San Diego #WebConsultants #Nine0Media.

Google Page Rank

I have been asked a lot lately how much importance I place on Google Page Rank. I have to admit, lately I do worry less and less about my Page Rank. If you are providing any type of Backlinking (which is highly frowned upon by Google and not condoned here at Nine0Media) then your Page Rank holds as much importance as your Backlink. SEO Moz says it best here in this Video.

Web Design and Development in San Diego by Nine0Media.

Top Trending Topic on Twitter #SEOpub

Trending Topic on Twitter #SEOpub

There was a great Trending Topic on Twitter today, #SEOpub was talking about Link Building vs Link Earning. With Link Earning you need the unique valuable content that the reader then feels they would like to share. Link Building can be done by continuously promoting your content. I personally feel the more “natural” approach of Link Earning holds more merit with the powerhouse Google, but i could be wrong. What do feel is more effective, Link Building or Link Earning?


Check out #SEOpub Chat as well as Follow Nine0Media on Twitter for more on this Topic!

By: Brandyn Garske

Google Knowledge Graph and the Importance of Social Signals

Here we go again! Google’s one-and-only Matt Cutts has made some socking announcements at the SES Conference in San Francisco recently. The fact of the matter is, if you thought you have seen the worst of Penguin Updates (Penguin 3.9), get ready for a new roll of updates! Matt quotes, “the hotly awaited Penguin refresh is due out imminently!”. So what will it be this time Big G? Will we see a seismic shake down of “Low Quality Content Sites”, or will we awake to a massive PR drop? Will this be Penguin 4.0, or will the Google Knowledge Graph play a factor in these updates?

Another question buzzing around the SEO world is the Focus on Social Signals? Since we all know that Google has announced the recognition and relevancy of Social Signals, will we see the Big G make a move from a search engine to diverse content provider? When Matt Cutts was asked, “what does the Knowledge Graph do?”, the reply was, ” It allows users to run searches for people, places, or things that Google has stored in its database. This could range from heavenly bodies to far off vacation spots, historical events to upcoming movies, and everything in between”.

What really confuses me about the Social Signals and the implementation of the Google Knowledge Graph, is that if Google intends to expand, redefine and provide deeper content for your searches, and Google has admitted the relevancy of Social Signals, then are they almost forcing us to Google+?

Is Google forcing users away from the “Organic Results” and solely focusing the user on “Suggested Results”? IF that is the case, then how will Google pull the sugested results? Not from Facebook, Google is blocked from accessing Facebook’s internal database and can not crawl Facebook Pages. Nor can Google crawl the Pages of Twitter due to Twitter is a private service and can cancel a user account at any time. What other Social Media source is left, oh that’s right, there is always Google+………..

So what will we see in the next few weeks? Will Social Signals play a huge impact on the awaited update, or will will the Google blow us away with something totally new?

(Reference –

(Reference Matt Cutts – Google Webmaster Blog –

By: Brandyn Garske

Panda 3.9 Page Rank Update

Somewhere around August 2nd 2012 Google rolled out a Page Rank update with the release of Panda 3.9. Sites all over the Internet are now seeing New Page Rankings. Check your Page Rank, has your Page Rank changed in the past few weeks? Wondering why?

I am noticing that the Sites with consistent unique content actually benefited form this update and I am seeing Page Ranking increase across all of my Sites!

Believe it or not folks, Page Rank does increase you Sites visibility in the SERP’s, that is a Fact! Take a look at your Sites Page Rank, now compare it to your Page Rank in July 2012…….I am interested to see what you Report?

By: Brandyn Garske

More SEO with Less Money

Whether you have a large business or small, SEO should be an integrated part of your business strategy. With regards to marketing strategies SEO is one of the greatest. Properly implemented SEO will help your become successful.

The thoughts of SEO being expensive, is leading business owners to second thoughts because of budgetary restraints. Nine0media has good news – SEO executed properly can be affordable.

We have put together a small list on how to save money on implementing an SEO strategy.

1. – Goal Setting. Like the old saying goes “You don’t plan to fail – You fail to plan”. Make sure you develop a plan. This is the first step, what are your company goals and what do you expect to achieve with SEO. The plan will set the direction in which your company will go. Some SEO indicators will include, social networking sites, brand mentions covering links to name just a few.

2. – Proper Key-wording. In order to maximize your online website visibility and the way more people will access your website, you need to target a group of clients or a niche, this in turn will facilitate your ability to come up with the proper key words or tags. By matching the keywords or tags based on your customers behavior and specific needs you can maximize your website’s visibility.There are also various other methods to increase your and/or maximize your keyword research using various tools, and competitive keyword research.

3. – The social media advantage . With social media you’ll be able to put your company in front of millions of potential customers through social media participation. Opening a Facebook or YouTube account is easy and enables you to promote your service or product economically. This tool can be used to gather feed back, create awareness, collect suggestions, and respond to customer needs, through behavior to strengthen your business. Social media presents many opportunities, such as advertising to your target, link building and many more.

4. – Build your Website, speak through your Blog. Take advantage of SEO by building your home base(s) One where you package all your company’s products or services easily accessible to the public. The other where you successfully produce good content material and interact with your customer(s).
No. five – Guest posting . This is one way to to get free links. Other wise known as “Link Juice” this is a Google approved way to help your site to rank well. Choose other related sites, and the more you guest post the more free powerful links you can get.

Take your business to the next level by incorporating these strategies.

By: Brandyn Garske

Advancing Your Brand

Your Customers, are you devoted to them?

For customer service benefits, Facebook is a great tool in your content marketing arsenal. The important thing you need to remember about Social Media while building and promoting your products, sales and blog is that the likes of Facebook are their to help you engage and primarily build a rapport with your potential (and existing) customers.

You will start to see, and it’s already taking place amongst a number of progressive companies a new segment and/or industry standard with the label “ Socially Devoted”. These companies will start to measure data analyzing response times with regards to social inter-action on their various Social Media platforms.

Your business shall need to prepare for this rising trend, those early adopters shall be the leaders, that is if executed properly:

  • Transparency, people shall have the ability to leave both good and bad comments for everyone to see on Facebook walls.
  • At least 60 to 70 percent of questions and even certain comments should be replied to, 30 percent is the standard presently.
  • A goal to strive for with regards to queries, answers within 10 to 30 minutes, with some organizations implementing a 24/7 customer service.

The most important thought consideration is to be consistent organize your present customer service and make adjustments for the new “ Socially Devoted” standard.

As an example that brands are in need of consistency, lets look at Ebay, they have more than three million Facebook fans, which undoubtedly is an amazing figure, though with an average response time of 740 minutes for an average response rate of 4.8 percent (not so impressive). Ebay should invest in a better response and rate with allocating the necessary resources.

On the other side of the spectrum Acer Indonesia gets back to people in around 20 minutes and answers an average of 95 percent of posts over seeing just over 612,000 Facebook fans.

Then you have some companies who just close their walls for user comments, like Microsoft, American Express and British Airways. Which is rather puzzling you communicate to the masses in marketing to get attention, then the masses give you attention, you chose to ignore it.

What businesses must understand is you want to openly engage your Facebook fans through a transparent window, one benefit is that your customers may end up seeing you as Trustworthy and Honest leading to a more outwardly exchange of their personal details for your marketing purposes.

“Socially Devoted” and Business ? If you should do customer care in Social Media ? In reality, it’s only a of when and how. We at Nine0Media are here to help.

By: Brandyn Garske

Backlinks versus Social Signals

Are Backlinks still relevant or are Social Signals taking over?

Well it’s no surprise that Matt Cutts (Google’s Head or Search Spam) was hit with the big question, “Do these Links still work?” when interviewed by Danny Sullivan at the SMX Advance 2012.


The Question proposed to Matt Cutts was, are Links still relevant or are Social Signals becoming the new BackLink? Matt replied with a great analogy on how large space is and how the largest data source in the world, (The World Wide Web), can only take up a very small amount of space in relation to how much Data is truly out there or yet to be created. Matt then explained that yes Social Signals are very important and there importance is increasing, yet the Link is still very alive and active and it is way too early to exhaust the importance of the “Link”. This was a great interview by Danny Sullivan and worth taking a look at.

I feel there are may different takes you can have on the response from Matt Cutts. I do feel that he is correct, there is so much Data out there and Links have been such an important part of bringing that Data together and Linking related information. It would be hard to imagine that all those “connections to data” or “Links” can just fade away over night. Matt Cutts did say that he can see the relevance of a Social Signal becoming more important than a Link in about 10 years, but for now don’t exhaust the importance of the link.

This question of Links versus Social Signals has been on my mind for some time now. I don’t think that Google or any of the Big 3 Search Engines will announce any time soon that Social Signals are the new form of a Quality Backlink, but from the research and expierenments that I have been perfroming, Social Signals are for real and do hold an extreme amount of relevance in increasing search engine positioning. Social Signals will NOT take you to page 1 Google over night, those days are gone, but with Microdata becoming a huge factor in the new Google Knowledge Graph, maybe having multiple Social Media accounts can increase your Microdata and in turn increase your Website importance to Google…….just a theory, but food for thought.

By: Brandyn Garske